| Do | See |
|---|---|
| > Research and interviewing | > |
| > Usability testing (writing, validating, administering) | > |
| > Evaluating and presenting test results | > |
| > Creating personae | > |
| > Design strategy and product design | > |
| > Requirements, feature, and flow documentation | > |
| > Interaction design | > |
| > Information Architecture | > IA |
| > Interface Design | > Design |
| > Visual Design | > Design in the Small |
| > Usability | > Usability |
| > Prototyping | > |
| > Taxonomy and terminology creation | > |
| > Customer presentation and demos | > |
| > Working with business and development teams | > |
| > UX leadership and education | > |
You see the problem.
This page was inspired by a blog post of Erik Flowers called "UX is not UI". He also credits Dan Willis and Elisabeth Hubert.